Give Donors More Than a Receipt

By Wayne Gurley
President & Creative Director

I’m a fundraising consultant.

I’m also a donor.

Lately I’ve been marveling at how some organizations I’ve given to recently either have sent only a receipt, or worse, nothing at all.

No thank you. No expression of appreciation or gratitude. Nothing.

Guess what these organizations will get from me in the future?

Nothing.

It’s important…nay, it's critical…that you not only thank your donors, but also tell them how much their support means to your mission and how their gift will be used.

It’s not merely a simple, common courtesy.

It’s also good business.

I once had a client that received more money from their thank-you program than from their regular appeals.

Admittedly, this is very unusual.

But it does illustrate the power of saying thanks…and actually meaning it.

By the way, thank you for reading this message.

It means a lot.

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