I’m a fundraising consultant. I’m also a donor. Lately I’ve been marveling at how some organizations I’ve given to recently either have sent only a receipt, or worse, nothing at all. No thank you. No expression of appreciation or gratitude. Nothing..
New Have you noticed declining results from your direct mail and email appeals? If so, you're not alone. The good news is you don’t have to live with it. There are things you can do to improve outcomes.Blog Post Description
People in charge of fundraising ALWAYS get tired of their packages, messages, emails and strategies way sooner than anyone else. The temptation is to change things, and that's not always a good idea.
Most people don’t wake up in the morning thinking about your organization and wanting to send a gift. The exception would be - as in the case of donors to natural disasters - if they know you provide help to victims of disasters and want to help even before they're asked.Post Description