Your donors are older.

By Wayne Gurley

Published on: 29/05/2026

Donors to your organization are older – in most cases, between 65-75 years of age. We’ve tracked this repeatedly and have found this giving demographic continues to move up the age ladder.

Blogs

Are your patients really grateful?

By Wayne Gurley

Published on: 04/05/2026

For decades, the term “Grateful Patient” has come to define all former hospital or clinic patients.

Blogs

Don't be afraid to ask.

By Wayne Gurley

Published on: 01/05/2026

Most people don’t wake up in the morning thinking about your organization and wanting to send money.

Blogs

Give Donors More Than a Receipt

By Wayne Gurley

Published on: 19/04/2026

I’m a fundraising consultant. I’m also a donor. Lately I’ve been marveling at how some organizations I’ve given to recently either have sent only a receipt, or worse, nothing at all. No thank you. No expression of appreciation or gratitude. Nothing..

Blogs